Category Archives: blog

There’s no doubt that Social Media is redefining the way we communicate, educate, inform and network not only on a
personal scale but also for businesses. The ‘Social Benchmarking Report’ issued by the Chartered Institute of Marketing (CIM) claims that 71% of businesses are using Twitter, 56% Facebook, 53% LinkeIn and 41% You Tube.

No matter where your business is in its development there’s one thing for certain, you can’t afford to ignore the signs. What will determine your future is your business strategy and focus.

The life and success of a business is dependent upon clear strategy and constantly reviewing thinking to identify profitable business opportunities. “If you always do what you’ve always done, you’ll always get what you’ve always got”. (Henry Ford).

This may appear like fighting talk when all around budgets and staff are being stretched! For those proactive businesses out there, it’s the perfect time to focus on improving the quality and the cost of sales leads.

Remember the saying “the customer is king?” Well even history shows us the reality that not all kings were the good guys! Many companies forget that they have an all important choice to make as to which type of customers they want.

For most businesses a key objective is growth and the focus is often on business development leading to growth.The paradox is that as businesses grow, if they want to be great, they need to think and behave small.