What makes someone an expert?

What makes someone an expert?

It seems no one would question that Andy Murray is pretty good at his job, and if you wanted to learn a thing or two about being a quality tennis player, then being trained by someone who has literally been there, worn the T-shirt and got the results to prove it would...
Improving performance

Improving performance

At the start of 2016 we had seen news headlines, which may have sent alarm bells ringing across businesses and individuals alike. Suggestions that this could be the year when the world tumbles back into economic crisis were fuelled by share prices plunging, oil prices...
Marketing strategy for contractors

Marketing strategy for contractors

For contracting companies marketing your business well is crucial to its success. But what does good marketing really look like? Is there a simple marketing formula, which can be applied by all? How do you win the right type of customers or projects? Will marketing...
How to reach your potential

How to reach your potential

Our capacity to believe in ourselves, or as a manager to believe in the potential of our colleagues has the power to shape our future in terms of success, fulfilment and ultimate happiness. Many businesses are hindered by a lack of belief, which is one of the greatest...
The top 3 myths of Marketing – myth 3

The top 3 myths of Marketing – myth 3

Myth number 3: It’s a kind of magic In the last article we explored the claim that powerful marketing is only the remit of organisations with large budgets. We looked at the options for extending in-house teams with flexible out-sourced expertise when and where you...
The top 3 myths of Marketing – myth 2

The top 3 myths of Marketing – myth 2

Myth number 2: It’s the remit of organisations with large budgets In the last article we explored the claim that marketing is all about sales promotion. We considered the use of the outside-in marketing concept and the importance of determining the needs and wants of...
The top 3 myths of Marketing – myth 1

The top 3 myths of Marketing – myth 1

Myth number 1: It’s all about sales promotion So the question arises who needs marketing? Is it really a specialist area of management for which you should seek a qualified Chartered marketing professional? Or are we all marketers at heart capable of shaping the...