Effective Strategies for Bid & Tender Management

Effective Strategies for Bid & Tender Management

For many companies the amount of time and effort invested into bidding and tendering for projects is simply not reflected in the success in contracts won. Like all effective sales and marketing the answer lies in a good strategic planning, which can generate excellent...
How do you know if your marketing strategy is right?

How do you know if your marketing strategy is right?

Whatever the scale of your business (micro, SME or multinational) or development stage (start-up, established or market leader) you will almost certainly have used marketing to promote your business. How do you know if it is working? How do you decide if your...
Why your business needs video

Why your business needs video

As you plan your business and marketing strategy for 2015 here is one key tool you simply can’t afford to ignore. According to those really nice people at You Tube here are a few reasons why video should feature in your marketing plans: If you would like advice...
Strategy for the built environment

Strategy for the built environment

There is no question that construction companies need sound marketing and business strategy to succeed. For those who need further evidence just take a look at the prestigious Construction Marketing Awards 2014. I am delighted that reach-mc and our client wedi Systems...
UK Construction – signs of recovery

UK Construction – signs of recovery

I am delighted that reach-mc and our client wedi Systems (UK) have been shortlisted as a finalists for strategic planning and management in the Construction Marketing Awards 2014. Given the tough market environment this is testimony to the need for sound marketing and...
Is USP dead? The end of differentiation

Is USP dead? The end of differentiation

Having browsed through the advertisements in a number of respected trade magazines I was intrigued as to how few actually carried a unique message to differentiate their products from the crowd. Imagine Barcelona without the unique architecture of Gaudi! Many would...
Weapons of influence

Weapons of influence

Are you making the most of your skilfully planned weapons of influence in your marketing communications? Whilst on a recent holiday in Turkey it struck me that I had been a victim of the ‘weapons of influence’. During our visit we decided to treat ourselves to a visit...
Are you satisfying your customer’s needs?

Are you satisfying your customer’s needs?

According to Christensen et al. (2005), less than 10% of new products succeed, meaning over 90% of new products fail and one of the main reasons, is that companies have failed to understand the principle of effective market segmentation. In spite of the increasing...
Seeing the elephant – in your business

Seeing the elephant – in your business

In the pursuit of business development and growth, and faced with the many challenges presented by today’s global and digital marketplace can you and your management team provide real leadership and see the elephant in your business?   “The Blindmen and the...